Why Google Map? Because Google Map gets the lion’s share of all the clicks on Page One results…
In fact, the first, second and third results receive 24.48%, 13.81% and 9.5% of clicks respectively, for a combined total of 47.79% of clicks, according to Advanced Web Ranking (statistics for mobile traffic, December 2018).
So it’s sought after by every savvy local business.
How The Google Local Map Optimization Impact The Client’s Business?
Since the Local 3-Pack is the first thing potential customers see when they search for a product or service, it’s easy to see how getting your business featured in the 3 Pack can be a HUGE shortcut to getting to the top of page 1 of the search engine results.
When you combine that with the fact that more searches occur on mobile vs. desktop, you can easily see how very important the Google 3 Pack can be.
The Google Map 3 Pack is totally dependent on the location of the searcher and the terms that are searched, it is impossible to guarantee that a business will appear in the 3 Pack without good SEO starting with
Google Local Map Optimization.
It is clear that the Google 3 Pack is some seriously prime real estate for every local business and Google Local Map Optimization is the starting point.
“Calls, Visits & Customers”
Let’s face it, most local businesses get frustrated when trying to rank on Page One and succumb to alternatives.
They may try to get ranked in BING/Yahoo but that doesn’t work out any better since even if they cracked Bing’s first page, the traffic would not even compare to Google!
Then They Try Buying:
1. Bigger ads in local Yellow pages.
2. More and bigger ads in the newspapers
3. Buying PPC ads online
4. Buy radio ads
5. …even billboards
6. Employ phone solicitors
You name it, they spend on it and it’s pretty desperate, right?
The money and time and effort to set all this up is a serious investment.
When all they really wanted was to get on the first page of Google and/or be in the 3 Pack which Google Local Map Optimization is the base and the foundation.
That one accomplishment (Google Map Ranking) would probably bring in as many customers as all the separate things combined could do. (it’s true)