You have heard so much about SEO and SEO optimization and yet you are not convinced you are still not sure that it would be a good use of your time, let alone your money. But at the same time, you have consistently been losing customers to your competition despite the fact that you have a rather nice website. What are you doing wrong? The answer is simple – it may be time that you took SEO and website optimization more seriously. Here are a few things that should help you know that its time:
If you cannot find your website link on the first page of search results when you type in relevant keywords it means that although you have put lots of effort into it there is more that needs to be done. The whole point of SEO is so that when users search keywords relevant to your niche they can find you. If there is one thing that you can be sure of it is that they never look beyond the first page of search results and the only way that you can get there is through consistent and properly done search engine optimization.
If you notice that there is lots of business in your niche but you are not attracting corresponding numbers in leads there is a good chance that your problem is that you are not doing SEO. Users will go to the website that they can find, and the only way they find websites when they look for them is if they have been optimized. If there is plenty of business in your niche and you are getting none of it you can be sure that users are going to your competition.
If you have spent lots of money creating a website but you don’t seem to be realizing ant return on investment it is because you haven’t yet focussed your efforts on website optimization. One thing that many small business owners fail to acknowledge is that a website is useless if it cannot be found by users. The reason why you create it in the first place is so that you can furnish users with information about your business and products and convince them to buy from you. If your website is not doing this it is high time you employed an SEO agency.
If you have a rudimentary sort of website that you are not very proud of SEO can go a long way to changing that. It is about more than just implementing algorithms from search engines –in order to get a website to the first page of search results it has to be professionally designed and have the right kind of content. SEO will force you to take these steps.
If your website doesn’t seem to be getting you any local business it is because it hasn’t been optimized for local SEO. True, SEO is the best way to reach a global market, but you are a small business and most of your leads will come from those who are proximal to you. Your website needs to be set up to tap into this particular market.
Now that you know the signs that you need to do search engine optimization your next question may be who you should hire to do it. The truth is, while there are so many SEO agencies out there not all of them are equipped to get you Google domination. You should be looking for an agency that has a reputation for helping its clients get to the first page of search results. Before you hire ask for the names of a few references. Make sure that the company you chose uses the right methods to optimize your website – if they use black hat methods you risk being banned by search engines. Lastly, so some comparison shopping to make sure that you are getting a good deal.