You know that SEO optimization is important, you know that it will help you compete better with others in your niche but somehow you do not know whether or not it is the right time for you to get a campaign going. This is a common dilemma among website owners – while they can fully appreciate the benefits of search engine optimization there are many other competing priorities and somehow SEO ends up being put off time and time again. The bottom line is this: local SEO is one of the most important things you can ever do for your business so you are better off doing it sooner rather than later. Here are some ways to know that it is time to get your campaign going:
If your leads have been steadily dwindling you ought to ask yourself where they are going. Unless you can prove that the demand for your product has waned it means that when users need your product they are looking for it elsewhere, and it is highly likely that they are going online and buying from one of the first few links that come up on search results.
If you have lots of leads but have a problem converting them into sales it is time that you took up website SEO services. SEO means targeted searches – by the time people arrive on your site it is because they typed in search words that are relevant to your product which means they are more likely to buy. Lots of leads mean nothing if you cannot convert them into sales.
If your brand has remained obscure over the years it may be because it isn’t visible where people are looking Today most people are shopping on the web – when they need a product or service they first go online to see what their options are and what kind of price comparisons are available. Every time they come across a brand it registers in their mind. If they are not seeing yours it means that it is high time you took up SEO – your website will eventually get to the first page of search results and your brand will start to be better known.
When is the last time you looked at your competitors’ websites? How well are they ranked? Are they able to pull in substantial leads? It is important to know how you stack compared to others in your niche because it informs you where you stand in the market. There are tools that are available for this – they will give you lots of information about your competitors’ websites including keywords. Any time you look at this data and find that your competitors are surpassing you at any level it is time to get an website SEO services/campaign going.
Do you have a new product or a new strategy? Any time you have a new product you should get an SEO campaign going – while users may be aware of existing products on your website, they still need to be able to link back to you when they type in relevant keywords for the new product that you are introducing.
Getting a website optimization going is important, but even more important is who you get to run it for you. If you don’t choose the right SEO agency you may well be throwing away your money. There are certain qualities that good SEO firms possess and you ought to know them so that you can hire the right firm. Make sure that they understand what you are looking to achieve – while you want your website rank better there are other goals that you can achieve with a well- executed SEO campaign. Be wary of SO agencies that tell you that they can propel you to the first page of search results overnight – this never happens and if it does it is because the agency is using black hat methods.